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Blue Goldfish

Digital marketing proposal

Dear Idit,

On this page you can find our proposal for digital marketing of Blue Goldfish.

 
The plan is to create an optimised user experience that will work in 3 fold:
 
1. A membership based website that will enable retailers to log into your dedicated whole-sale pages. The website will also include a webshop presenting catalogues by primer designers you represent, available to the public.
 
2. A digital marketing campaign addressing potential retailers.
 
3. A social media takeover (Instagram & Facebook).

1. Website and webstore

On this video you can find your website layout & design simulation. The colours and style are all customisable but I think the store’s features are well reflected in this design and will allow a good user experience and website flow. The membership interface will only be visible once we install the desired plug-in on the website, but it’ll acquire the website’s general theme.

Fees


– Web development, including two 60 min appointments for planning & fine-tuning: €2250

– Web design (up to 3 mockups): €1750


– Domain (est. per year, depending on provider) €50

– Yearly hosting (not including tech support / updates): €175

– Monthly hosting + tech support bundle (up to 1 hour per month): €135

– Additional support / development / design (per hour): €125
10 hours bundle (support / design / development) €1100

This offer refers to a website in English. Additional languages are possible at additional cost.
Any additional fees for plug ins / payment gateways will be purchased by the customer.  

2. Digital Marketing Campaign

We will provide intelligence and care for a detailed digital campaign targeting shop owners in the Netherlands to reach as many interested buyers. The campaign will consist of a combination of direct mailing as well as Google Ad-Words, Youtube, Instagram & Facebook.

Fees

– Campaign development & set-up (one time fee per campaign): €650 

 

– Campaign management & re-marketing (per month): €250 

 

– Mailing list setup (one time fee): €250

 

– Mailing list provider: (per month) €25

 

– Monthly mailing (per newsletter, when customer provides content) €85 / Content creation (per hour) €125 

 

We recommend to run campaigns for at least 3-12 months, while monitoring data on the go & re-marketing to relevant audiences.

 

For optimal results, we recommend to invest €750-1000 per month in ads, with a minimum of at least €350 per month.

3. Social Media Take Over

We will create and manage your social media profiles to create brand awareness and trust with potential customers in focus countries. Using unique algorithm pattern knowledge and interaction with followers, we will grow your social media presence actively each month, in reach and engagement. We will engage with your page visitors daily and increase your reach by reaching out to other accounts. When possible we will arrange for collaborations with influencers and/or produce photoshoots to deliver content for your social pages.

 

 

Fees

 

– Social Media management options (all options include daily engagement)

1 post + 1 story per week (monthly fee) €350

2 posts + 7 stories per week (monthly fee) €450

3 posts + 14 stories per week (monthly fee) €550

– Content creation / producing photoshoots (per hour) €125 

* Not including hiring models / influencers / photographer / MUAH / studio / locations

 


For optimal results, we recommend posting 2-3 posts + 7-14 stories per week.

 

This organic approach could be enhanced by digital campaigns, if you choose for the above mentioned option, we could combine this with the existing campaign, without needing to spend additional funds.

Booking conditions

1. For web development & design, 50% of the fee + providers fees will be paid in advance. The rest of the fee will be paid on delivery of the website.

2. For digital campaigns all setup fees + 1st month’s management fee + provider fees + funds spent on ads will be paid in advance. Other payments will be paid monthly.

3. For social media the fees can be paid monthly, according to the plan selected. The plan can be modified each month, with a 2 weeks’ notice. All production fees such as photo / video shoots will be paid in advance.

4. In case of regret on behalf of the customer after booking any of the above mentioned engagements, the fees paid in advance will not be refunded.

Looking forward to an exciting & fruitful collaboration.

Best regards,
Nani